WATCH FIZZ SPACE by Jack Hibberd "...Things are starting to look bright, particularly in the on-trade. Prosecco, however, is another story. According to Iain Muccogh, buyer at Bibendum, the introduction of respected Prosecco producer Bisol to its portfolio has been a revelation. As he explains: ‘We did a lot of tasting at the 2004 Vinitaly to find Prosecco, as revamping our Italian range was a focus at the time. Bisol was a shining beacon. In terms of profile it was a perfect fit for Bibendum by matching our vinous values and our ideas for targeted UK distribution, although I never expected Prosecco to become such a hit. Where price-led, thin and “hold-your-nose-and-swallow” brands dominated, on-trade buyers thrilled with the appeal and softness of Bisol versus other sparkling contenders, mainly Cava. We launched mid-2004 and recorded unprecedented sales across a broad range of customers, we moved to a steady flow of full-load container shipments by the same time in 2005.’"