February 2005
Leading the charge of the light Italian brigade is Bisol
"...Nick Bielack, Italian wine specialist at Bibendum, describes the growth of Prosecco in the on-trade as “exponential”. Bibendum introduced Bisol two years ago and within six months it had been thrust onto its list of top 100 selling wines. “It’s been incredible,” says Bielack. “It has always been popular among Italian restaurants but now it’s spreading out right across the board to other venues. We’ve seen a lot of growth at gastropub level where Prosecco is seen as an accessible and competitively priced sparkling wine that matches well with food. There’s nothing better than a glass
of Prosecco and a little prosciutto!” Bielack attributes the change in Prosecco perceptions to an improvement in quality, spearheaded by a handful of top-end brands. Leading the charge of
the light Italian brigade is Bisol…"